The incumbents are losing ground.

Price

From $8/employee/mo

Replaces

ADP, Gusto

Built for

Fast-growing startups and mid-market companies (10–1,000 employees)

Rippling unifies payroll, HR, IT, and finance so you can onboard employees in minutes, provision apps and devices, and run payroll in 185+ countries — all from one dashboard.

Price

From $14/seat/mo

Replaces

Salesforce, HubSpot

Built for

SMB and mid-market sales teams

Pipedrive is a visual, pipeline-first CRM with activity-based selling, email integration, and AI-powered deal suggestions. 100,000+ companies use it to close more deals with less admin.

Price

Free up to small teams, then $8/seat/mo

Replaces

Jira, Asana

Built for

Product and engineering teams at startups and scale-ups

Linear is a blazing-fast, keyboard-first project management tool built for software teams. Clean by design, with cycles, roadmaps, and GitHub integration that Jira can't match for speed.

Attio

CRM

Featured

Legacy Tax$34k/yr saved

Price

From $34/seat/mo

Replaces

Salesforce, HubSpot, Pipedrive

Built for

B2B SaaS startups and growth-stage sales teams (10–500 people)

Attio is an AI-powered, database-first CRM that lets revenue teams build their GTM workflow from scratch instead of bending to rigid pipelines. Custom objects, real-time data sync, and relationship intelligence built for modern B2B teams. Backed by $31M and used by thousands of fast-growing startups.

Deel

Payroll / HR

Featured

Price

From $49/contractor/mo, from $599/employee/mo (EOR)

Replaces

ADP, Gusto

Built for

Remote-first companies and startups hiring internationally

Deel handles global payroll, contractor payments, EOR services, and HR compliance across 150+ countries from one dashboard. The go-to platform for remote-first startups paying international employees and contractors without a local entity. Now used by 35,000+ companies from YC-backed startups to Fortune 500s.

Beehiiv

Marketing

Featured

Price

Free up to 2,500 subscribers, paid from $39/mo

Replaces

Klaviyo, Mailchimp

Built for

Newsletter creators, media companies, and content-led brands

Beehiiv is a creator-first newsletter platform with built-in monetization, referral programs, subscriber segmentation, and a native ad network. Founded by ex-Morning Brew engineers who knew exactly what newsletter operators actually need. Scales from your first 100 subscribers to millions without ever charging per-contact.

Site Command

Construction Management

Featured

Price

Custom pricing

Replaces

Procore, Buildertrend

Built for

General contractors and construction firms moving off Procore

Site Command is a modern construction management platform that replaces Procore with a faster, more intuitive experience. It covers project scheduling, RFIs, submittals, daily reports, and budget tracking — all in one place — without the bloat or high cost of legacy platforms.

Gusto

Payroll / HR

Featured

Price

From $49/mo + $6/person/mo

Replaces

ADP, Paychex

Built for

SMBs from 1 to 500 employees replacing ADP or manual payroll

Gusto handles payroll, tax filings, benefits administration, time tracking, and new hire onboarding in one clean dashboard. Next-day direct deposit, automatic state and federal tax filings, and employee self-service make it the go-to for founders running payroll for the first time. Rated 4.7/5 on G2 with 10,000+ reviews.

Loops

Marketing

Featured

Price

Free up to 2,000 contacts, paid from $49/mo

Replaces

Klaviyo, Mailchimp

Built for

SaaS founders and product teams replacing Klaviyo or Mailchimp for in-app email

Loops is a modern email platform built specifically for SaaS companies — not newsletters, not e-commerce blasts, but transactional emails, onboarding sequences, and lifecycle campaigns that react to what users do in your app. Event-triggered emails, Loops Forms, and a visual journey builder replace the franken-stacks most SaaS teams cobble together.